What does GEO stand for in digital marketing?
GEO stands for Generative Engine Optimisation. It is the practice of optimising content and brand entity signals so that AI-powered search engines — such as ChatGPT Search, Perplexity, and Google AI Overviews — surface your brand as a trusted result when generating answers.
What is the difference between AEO and GEO?
AEO (Answer Engine Optimisation) focuses on getting your content selected as a direct answer by AI systems — appearing in featured snippets, voice search, and AI answer boxes. GEO (Generative Engine Optimisation) is broader: it encompasses entity authority, brand signals, and open-web citation presence to ensure your brand is referenced across all generative AI outputs.
How do I rank in ChatGPT and Perplexity?
To get cited in ChatGPT and Perplexity you need: (1) authoritative structured content with clear entity signals, (2) citations from high-trust sources, (3) consistent brand mentions across the open web, (4) FAQ and HowTo schema markup, and (5) a strong E-E-A-T profile. Snipelus provides a full AEO/GEO audit and end-to-end implementation.
Does traditional SEO still matter in the age of AI search?
Absolutely. Google still drives the majority of web traffic. AI search is additive — brands need both traditional SEO and AEO/GEO. Snipelus delivers a unified strategy covering all search surfaces, with a single team and shared reporting dashboard.
Which markets does Snipelus serve for GEO/AEO?
We serve Singapore, United States, Canada, Australia and Bengaluru (India). Each market gets localised GEO/AEO strategy with market-specific entity building, hreflang architecture, and AI-search positioning. See our US, Canada, Australia and India pages.